An empire built from scratch

About Us

The Managing Director, Mr. Lim Teik Soon built his F&B empire from scratch since Year 1997. Started out as a junior kitchen assistant in a Chinese restaurant, he became his own boss after several years of hard work. He has vast experience in operating coffeeshops, eating houses and food stall outlets.

With a team of more than 100 employees, there are around 30 food establishments islandwide under his management. There are 3 dining brand concepts catering to mass market consumers, fast casual dining and simplicity.

  • Jia Jia Le Cuisine (individual foodstall outlets),
  • Jeffamily (Eating House) and
  • Mata Thai Restaurant (fast casual dining)
  • For over 18 years of operations, serving customers from all walks of life with reasonable pricing and quality food.